Our Story
Vero was built by five Gen Z founders from different countries and economic backgrounds, united by one belief: our generation doesn’t have a financial knowledge problem — it has a behavioural one.
And behaviour is far harder to change, especially in a system designed to work against you...
“Our generation doesn’t have a financial knowledge problem — it has a behavioural one.”
— The Vero Founders
Today’s digital economy makes spending effortless. One-click checkouts, targeted ads, and doomscrolling encourage small decisions that quietly trap you into a cycle of impulse spending, guilt, and stress.
£8 on daily ice matcha latte (or whatever trends next) turns into £2,800 wasted per year.
Nearly half of Gen Z adults avoid checking their bank accounts.
70% of Gen Z lose sleep because of money worries.
Despite the rise of budgeting apps and digital banking tools, financial discipline remains largely unsolved. Most platforms only show where your money went, not how to change what happens next. Others reward spending with cashback, points, and incentives — reinforcing the very behaviour users are trying to control.
Our Purpose
Empower Gen Z to take control of their financial future, helping them build money habits that last.
Become the go-to financial wellbeing platform where young people feel in control of their money.
Vero was created to help Gen Z build lasting financial habits through AI-powered personalised gamification — turning everyday financial decisions into small challenges that encourage discipline and reward progress.
By supporting young people to build savings, spend more mindfully, and reduce financial stress, Vero contributes to three key UN Sustainable Development Goals.
Reducing financial stress and its impact on mental wellbeing.
Embedding practical financial literacy into everyday life.
Encouraging mindful spending and sustainable consumption habits.
Early Results
After testing our MVP with 50 active early adopters over one month, we observed encouraging early signals:
From Early Users
“I used to record my spending on sheets, but it’s so much easier to type the message to a cute elephant, instead.”
“Rewards motivate me the most, especially grocery vouchers — they actually help me save even more.”
“I started sticking with expense tracking because it feels like a game. As someone with ADHD, I didn’t expect that.”
“Insights show me how much my small purchases add up — I started thinking twice before buying.”
What We Stand For
We listen first, build second. Every feature starts with users, not market trends.
We treat constraints as creative sparks, reframing problems into new possibilities.
We test ideas early and challenge defaults. Speed is our ally in learning.
We move forward 1% better each day. Mistakes are important for growth!